Last weekend, Bloomberg’s Mark Gurman and Drake Bennett published a comprehensive look into what went wrong with Apple Intelligence.
The piece details everything from years-long oversights to a deep misunderstanding of AI’s potential at the company’s highest levels. But more importantly, it also outlines what Apple is doing now to catch up. One of those efforts? A push into synthetic data.
As Gurman and Bennett put it:
All this has left Apple’s researchers more heavily…
